Steve writes:
A couple of weeks ago Dean and I attended a lecture called "TV News in Transition" as part of the MIT Communications Forum Order soma online cheap, . The forum hosts interactive panels meant to foster, "cutting-edge discussion of the cultural, soma generic, political, New Mexico NM N.Mex. , economic and technological impact of communications, with special emphasis on emerging technologies." They recently posted the event audio (RealAudio). The guests were Juju Chang, soma ordine on-line, a correspondent for ABC's 20/20, West Virginia WV W.Va. , and her husband Neal Shapiro, former president of NBC News. Stuart N, Kjøp Discount soma. Brotman, Order soma online, a visiting scholar in MIT's Comparative Media Studies program, moderated.
Both speakers emphasized how the form and content of TV news has been constrained and reshaped by the course of technological developments since its inception, order soma online cheap. Live mobile satellite transmissions brought viewers into the field in real-time but remained "tethered" to the truck, Illinois IL Ill. . The emergence of cable news increased competition and drove networks to break the stories earlier, California CA Calif. , but also increased the attractiveness of the evening anchor's distilled analysis. "Convergence," Juju explained, soma en ligne afin, has been a theme in the business for quite some time. Order soma online cheap, Despite this long history of technological co-dependence, now is an especially interesting moment in network television news. Order soma online cheap, The boom of news magazines is giving way to reality television, and Neal explains that "there will always be a place for long-form storytelling." There has been an across-the-board casualization of news presentation, while younger audiences are turning to John Stewart or web sources in droves. Networks are investing huge resources in re-purposing broadcast content for digital distribution despite the fact that these channels currently represent a small fraction of the on-air audience, billige soma Apotheke. Producers use the Internet internally for research and communication, Buy soma c.o.d., but have yet to implement anything that might be termed "participatory" on a large scale. For example, Neal experimented several years ago with a Dateline episode that was an interactive murder mystery, Florida FL Fla. . It was a flop in the ratings. Nevertheless he notes, "email is very important to journalists, order soma online cheap. Comprar en línea soma, It's become impossible even for executives to ignore feedback."
Will network television news stay relevant in the face of these changes. It has a few things going for it -- it is still culturally engrained, the evening anchor can synthesize the growing multimedia cacophony, buy soma online without prescription, and perhaps most importantly it commands a broadcast audience far greater than its competitors. Massachusetts MA Mass. , In order to last, it will have to continue to adapt with the technology that both sustains and competes with it.
Dean writes:
At the end of the forum, Georgia GA Ga. , Brotman asked, Wisconsin WI Wis. , "Five years out, what does the television news landscape look like?" It was no surprise when Chang and Shapiro foresaw CBS, ABC and NBC retaining their dominant positions in the lives of Americans, Køb billige soma. Order soma online cheap, I do agree that these networks will remain the largest players in the broadcast world; however, that does not necessarily translate to them being the kings of the online world. When asked the question, Ordering soma online legally, “How are you addressing younger peoples' lack of interest in television news,” they did not have a solid answer. Neal claimed that the networks are trying to address the issue, köpa soma, but that they are also busy serving millions of viewers who are still interested in their traditional TV news offerings. Connecticut CT Conn. , Recently, ABC and Fox announced their intentions to experiment with streaming select full-length prime-time shows over the Internet, free of charge, farmacia soma baratos. At first glance, Arkansas AR Ark. , this appears to be a giant step for the broadcasters; however, in the end it doesn't equate to a whole lot more than on-demand television with interactive advertisements. For shows such as Lost, which rely on a passive consumer, this model might work great, but for news, streaming video through Flash Player does not sound particularly engaging or flexible, order soma online cheap. While the networks refuse to give audiences more control and interaction with news, buy soma, there is an opportunity for public broadcasting to step in and pick up some of the slack.
Unfortunately, public broadcasters (namely public television) will need to shed a lot of their bureaucratic inertia in order to seize this opportunity. It is essential that PBS avoid milking the TV news model dry. Instead, they must continually probe for new audiences and pursue innovative (and potentially risky) ideas. Order soma online cheap, In the worst case, they remain in their current position; playing second string to the network (gone online) broadcasters. In the best case, they engage a younger audience, pioneer successful new models for online newscasting, and give people something altogether unavailable from commercial alternatives.
Although PBS and CPB are not poised to take the online news world by storm, their founding principles state that they probably should be. From the CPB's mission statement, “[CPB] has particular responsibility to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities.” The Internet is the perfect place for taking these creative risks and serving those who have trouble finding attractive news alternatives, especially younger people and minorities.
Do you agree. What strategies would you suggest.
Written transcript of the event
RealAudio stream of the event.
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