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[audio/video of the panel] [wiki notes] [questions from participants] [Mermigas' PowerPoint]

4:20 - 5:10 PM Panel IV: Surviving or Thriving: Beta Business Models in the New World

Panelists include:

Buy propecia c.o.d., Mark Cooper, Consumer Federation

Diane Mermigas, The Hollywood Reporter

Dan Nova, Highland Capital Partners

Moderator: Patricia Aufderheide, Center for Social Media

Panel Presentations

The panelists discussed how public media should embrace changes in their operational and financial models in terms of using various levels public participation. They also discussed investor and citizen decision-making methods to fund new public participatory media sites.

The following are key points from the speakers.

Diane Mermigas, The Hollywood Reporter

The challenges public media face are not different than those of commercial media– the latter are asking the same questions, Colorado CO Colo. . Both commercial and public media need to do the following:

· change their orientation and embrace interactivity,

· understand how technology empowers the consumer, Wyoming WY Wyo. ,

· redefine the concept of content,

· deepen advertising and commerce,

· reinvent business models, and

· view the process with an entrepreneurial spirit, köpa rabatterade propecia.

Focus on the strength of public media – strong content

Although this technology environment will last all of 10 minutes, it is a place to start. There is a need for a credible voice that represents “alternative” expression not previously known - just as “content” has on the internet, buy propecia c.o.d.. Online propecia, Public media need to create an organized effort of producing content that is creative, independent, diverse, credible, Illinois IL Ill. , and in-depth as well as link to education and problem-solving to all citizens. This will ensure public media’s survival and their ability to make money – which should be viewed as a good, Propecia prescription, not a bad, thing.

Media property rights - from video to text - are also influx, present the risk of being repurposed or sliced and diced, Massachusetts MA Mass. , and endanger reducing the amount and concept of “original” works of art. Currently, Cheap propecia online without prescription, the web is deliberate system with most online companies posting content through a filtering system and users consuming only what they specifically seek, which narrows their interests and creates an information vacuum. Buy propecia c.o.d., BBC, MTV are examples of using the passive broadcast model on their web delivery services when they could be more interactive – and more profitable.

The role of public media is thus to fill the void of the marketplace and monetize these ideas. Public media should learn from these decisions to create the following services and interactivity:

· TIVO, order propecia overnight delivery,

· Ipod,

· Open TV, Oklahoma OK Okla. , and

· Visible World.

Seek strategic partnerships

There are a variety of partnerships that public media should pursue. Serving as a content provider to other businesses can include providing local content, such as to Google. At the April 2006National Association of Broadcasters conference, South Dakota SD , they discussed working with cable operators to obtain local advertisers as these operators have a local connection. Media companies with such partnerships have increased local advertising revenue growth by 30 percent in the past four years – as opposed to the usual three to four percent, buy propecia c.o.d.. Public media should do the same and align with consumer technology companies to expand digital delivery options. Om propecia online,

There are also many unknowns, especially as old media financial targets and benchmarks are used to evaluate and set new media goals - without knowing how consumers will ultimately use the quickly-evolving technologies that will also affect new, unanticipated forms of expression, [such as Second Life.] Thus, Alabama AL Ala. , making assumptions is challenging and focusing on the consumer is key. Overall, Wisconsin WI Wis. , for every challenge, there are at least two opportunities.

Dan Nova, Highland Capital Partners

There is a problem of the “needle in a haystack” of online media companies/services. A new online firm is funded every day and they are all excited about the Web 2.0 world, acheter propecia bon marché. Buy propecia c.o.d., Audience trends show that new outlets of public participatory media can grow exponentially as early as the first year, such as YouTube growing up to 6.5 million users and Technorati reaching 1.5 million users.

Low costs of participatory media and attractive business models

The old adage of “If you build it, they will come” has changed to “if they build it, Propecia kopen, they will come.” Participatory media presents many attractive low cost and high value content that in turn affect the criteria investors use to fund new participatory online sites.

Participatory media costs

· Low costs to attract participatory media

· Low customer acquisition costs

· Low customer retention

· Low marketing

· Low content development costs

· Low technology (open source)

Characteristics of quality content

· Easy to use

· Effective

· Entertaining

· Participatory

Acquisitions are increasing

Traditional media are being squeezed, which are cash rich that can also be a liability. New media have had financial success, Um propecia online, but the business models are moving quickly. Now, Discount propecia, old media is competing with new media to buy new-new media.

How to evaluate participatory media websites through three main development stages

New opportunities

· Focus on the team.

· Assess how the idea compares to the existing competition.

· Review the development time and cost.

· Don’t emphasize the business model specifics – it is premature.

· Look at a valuation range of 0-5 million upfront.

Mid-stage value drivers

The mid-stage of participatory media development is a tenuous time and is dangerous for investor as the valuation is based on the initial ‘buzz’ - not hard numbers of tried and true audiences, buy propecia c.o.d..

Later stage companies

Assessing later stage companies provide some of the same fundamentals as the new opportunities.

1. Focus on the team, buy propecia without prescription.

2. Assess the revenue streams and sources.

Buy propecia c.o.d., 3. Review the margins.

4. Order propecia, Confirm the financial sustainability.

5. Critically assess the business model - very important.

6. Assess where the biggest windows exist.

Other characteristics of the successful later stage companies include: an “insane” customer focus, simple content presentation, huge market, active/missionary leaders, and constant improvement.

Mark Cooper, Consumer Federation

Business models discussed at this conference have largely been based on charity or advertising, buy propecia c.o.d.. In order to for them to be sustainable, Nevada NV Nev. , public media must have a public purpose. The trends all show the revolution has arrived, Cheap propecia online cheap, especially as the two biggest commercial TV stations are putting their content on the web for free. Once measured by the household (radio, television), media consumption metrics are per the individual (internet, ordering propecia overnight delivery, on demand); thus, changing the benchmarks and terms of media. Buy propecia overnight delivery,

Changes in the public media audience – new creators

Public media should go to VOD on the internet as attention is the challenge - distribution is not the problem. Buy propecia c.o.d., Of course monetization is another problem for public media. Media cannot be a one-way company in a two-way world. The old media presented a push approach and treated the audience as mute. Now they can see the explosion of self-expression, order propecia no rx. The old media cannot ignore the public are creators, users, and speakers. The old media will try to make the public ‘feel’ as though we are interactive which may not be the case, buy propecia c.o.d.. A new way to assess media delivery is that old models are broadcast, cable TV, public TV and the new is “Independent Noncommercial TV” and the “networked individual.”

Much growth still needs to occur within the new media users as the current 40 million bloggers amount to less than one percent of the world population – public media need to reach the other 90 percent. At the same time, the internet, while useful, timely and convenient lacks public trust – to the extent local television ranks higher.

Recommendations for membership-based participatory media

One out of every two Americans are apart of member of a cooperative – namely credit unions which are a trust institutions. Information is also trust issue and can use this concept of a membership-based, participatory organization to create their own credible content. Buy propecia c.o.d., The public should form and pay dues to media membership organizations to create their own local news so that the people can decide what is newsworthy. They should look for a base in civil society organizations and ask people to pay to join a group that allows them cooperatively provide their own content.

Ironically, civic society groups are pushing back on this idea comes as they believe the government should fund such public media. However, “you can’t speak to power on power’s nickel.” Professional journalists are also suspect of citizen journalists and such membership organizations. Professionally-trained journalists should conduct the investigative work but media organizations should also have a space for citizen journalists to report other types of news and information.

Overall, the old media format is to report, edit, and control responses and have such [limiting] mottos as “All the news that is fit to print.” The media presented at this conference seek to break this top-down approach - from Google to Wikipedia. All of these models have different functions and are open and closed to varying degrees. If you give participants the chance to be a member and use more functions, the more they will be willing pay dues to have an impact influence beyond their community. We can have a chance to make that revolution.

END

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by Jessica Duda on May 12th

[audio/video of the panel] [wiki notes] [questions from participants]

10:00 - 11:00 Panel I: What the Broadcasters are doing

Panel Presentations

Buy propecia no prescription, The panelists described how their public broadcasting organizations are embracing online features (blogs, citizen reporter databases, podcasts) and traditional television and in-person meetings to combine the best of the new technologies, existing infrastructure and the public needs in this rapidly changing and unpredictable internet world.

The following are key points from the speakers.

Panelists:

David Liroff (WGBH Vice President and Chief Technology Officer),

Terry Heaton (President, DONATA™ Communication), Ohio OH ,

Bill Buzenberg (Senior Vice President of News, American Public Media/ Minnesota Public Radio). Alaska AK ,

Moderator: Chris Lydon (Host, Open Source from PRI).

Chris Lydon - Introduction

This panel will address the underlying question – is the internet the new public. How will public broadcasting justify its “public” role today, purchase propecia online.

For example, WGBH came out of a history of the industrial revolution of innovation and diversity with the support of the Lowell family, buy propecia no prescription. It was an aggressively anti-commercial voice with an incessant appeal to the public for support. Now in Steve Colbert’s world and self-publishing and self-broadcasting, Buy generic propecia, the question is now: what is the new role of public broadcasting. Is the internet waiting for public broadcasting to feed the public space.

Bill Buzenberg, American Public Media/ Minnesota Public Radio

Minnesota public radio has been “obsessed with user-created content.” They have initiatives that span from a mini music encyclopedia Wiki (music and its history from classical to polka to jazz and rock) to gather.com (25K subscribers of user created content.)

Teaming citizen reporters with Minnesota Public Radio journalists and analysts
Public Insight in Journalism: a 3-year effort that uses a public database of 18, Køb discount propecia, 000 citizens to solicit reporting and stories for specific MPR stories. Buy propecia no prescription, MPR has three on-staff analyst to work with the public content and journalists to create timely and in-depth stories – otherwise unknown without the internet. The contacts include their profiles of occupation, Generic propecia, income and other elements that allows MPR to target their efforts to seek feedback and reporting on issues related to their backgrounds which has be a tremendous success in enriching MPR stories and breaking news coverage of state-based news. For example, the participants who are in the medical field (nurses, doctors) can conduct reporting for a series an MPR journalist will produce and broadcast, Indiana IN Ind. .

Results: Over 100 stories have come out of the projects and the once suspect journalists are now supportive. MPR will be rolling out the project nationally. They are obtaining hundreds of suggestions on a regular basis through the database and Idea Generator, buy propecia no prescription. Osta propecia online,

Next steps: MPR is seeking partnerships, such as with nationally-syndicated Market Place (8 million listeners), and they are working on the infrastructure and quality control process to ensure a smooth transition to reach a national audience. They are also talking to other public radio stations in other states to share content and replicate their work, buy propecia cod.

MPR also has the facility the Center for Innovation in Journalism to train citizens people on journalistic practices.

Interactivity and Public Policy

MPR online discussions, public debate and simulations have educated politicians and informed their public policy decisions.

Idea Generator is an online feature that poses a question on a topic, Vermont VT Vt. , such as the education achievement gap, and convenes a town hall meeting with the public and key stakeholders and broadcast the discussion.

Public Simulations on Public Policy Decision-making: Allowed the public to review the state budget and make accounting decisions to see the impact of the choices on public policy as a state legislator would. Buy propecia no prescription, They can email their results to their state rep and governor to communicate their views. The state rep see the value of understanding what their constituencies, South Carolina SC S.C. . MPR broadcast a series of stories and they saw from the consensus that raising an excise tax on tobacco would be on option which was implemented based on the MPR simulation.

Public Symposia: MPR convened a day-long symposia with local partners and universities to discuss the “future of small towns” with the public.

Outreach: MPR is conducting presentations to community groups and follow-up with targeted surveys to users on listservs to encourage more participation and inform their future work. Order propecia online,

Terry Heaton, DONATA™ Communication and consultant to WKRN-Nashville

Everything about web-based interactivity requires broadcasters to listen or embrace “personal technology” which is counter-intuitive to their training as they are taught to speak, not listen.

The challenge for his clients to accept is that they should launch new electronic initiatives despite the fast-pace of the media and that once they release a project, it is outdated, buy propecia no prescription. Currently, Koop korting propecia, personal – or consumer - technology is disrupting a significant part of the business of mass technology.

Understanding two “value propositions” allow broadcasters to straddle both markets/spheres.

1. Acquistare a buon mercato propecia, Following the traditional content creation model of taking media unbundled at point of origin and rebundleing at the point of consumption is “suicide” relegating media organization to being only a content provider. Local media is completely ignorant of this fact.

2. Buy propecia no prescription, Mediated people make their own media.

“Personal Media Revolution – what do you do when the deers have their own guns – get into the ammunition business.”

Enriching Local Content with Local Voices

An example of embracing the above concept includes Heaton’s client WKRN – Nashville that has blog database with 400 blogs in Nashville that adds more at a rate of 15-20 per week. There is a blogsphere exists on a local level and someone needs to maintain a record of who they are, Washington WA Wash. .

In addition to the blogs, WKRN aggregates RSS feeds of the local bloggers and WKRN picks the best content of the day. Ordering propecia no rx, Further, they created an Ad Network that allows blogers to monetize their own websites creating a self-sustaining model for citizens to voice their views. For example, a local restaurant server is a blog aggregator who has been working in this capacity for the past six years and was a server for the past 10 years.

Results: The benefits of this outreach to the public includes (but is not limited to) more influence, web visitors, and revenue for WKRN.

David Liroff, WGBH

It is not incidental that GBH traces its history to the public discussions of the 1830s, though, it has only been a third of that history that this discussion has occurred through mass communications where the audience and communicators were anonymous to each other, buy propecia no prescription. It is now difficult for these broadcasters to change there are reasons to be optimistic that they can adapt.

One phenomenon to note is the power of distributing and marketing traditional broadcast content on the internet, Kjøp Discount propecia. For example, WGBH programs are amount the top search hits on google - multi-million amounts of entries on the most general of search words. Osta propecia, Of the 448 million hits on “evolution,” the WBGH PBS series on evolution was number 2. Buy propecia no prescription, For a “Jesus” search, of the 217m hits, the rebroadcast of Frontline “From Jesus to Christ” was number 6.

Thus, it is premature to walk away from the power of broadcast media as the primary form of media distribution, propecia online.

Public Participatory Media: On an ongoing basis, WGBH is providing more outlets and features for the public to submit content. Buy propecia cheap, ”Morning Stories” that is a series of personal experiences prompted the listeners to create their own stories and send them back to GBH which is now apart of the show. A forthcoming program titled, “We Shall Remain” about Native American life and culture is using cell phones to include their life stories from the sources themselves.

Public symposia: BGH.org/forum will be providing public lectures funded by the Lowell foundation harkening back to the public forums from the 1830, buy propecia no prescription. More of this involves a commitment to public values, cheap propecia tablets, not relying on technology.

Partnerships: They are working with the Open Media Network to provide archive public media content. Comprar en línea propecia,

Services for special populations: Tracing back to the 1970s at GBH that media must be accessible, for example visual and hearing impaired efforts to create captioning continues to work for standards National Center for Accessible Media to ensure those populations also move with the technology.

The Future for Public Media

As Pat Aufderheide at the Center for Social Media has said, the key issue for public media to address is the issue of public engagement for the improvement of democracy, Tennessee TN Tenn. . Buy propecia no prescription, It is dangerous for-profit will engage in active citizenry. The media barons do not wake up thinking about how to better serve the public interest, it is of these public media organizations. Cheap propecia no prescription,

The Only the Paranoid Survive says that in the corporate media world fewer and fewer of the old rules apply and the new rules haven’t been written yet which define where all of the media organizations are these days. This isn’t just about morphing out of a geographic-based broadcast mode and now through mutual interests. The emergence to a global conscious and interconnectedness requires drilling past the notion that some day all institutions, governments and organized life will go beyond the geographic distance that hinders interaction, propecia online stores. We have yet to begun to see the consequences.

At WGBH, it was ironic that the jazz hosts who started a jazz blog caused others at the station to be horrified they would have direct contact to the audience without any vetting. A slight nudge reminded them of the obvious fact the host already speak through a 100 watt tower broadcasting to all of New England.

As Ken Vine at WNET said, “we aren’t going to broadcast our way out of this one.”

Lyndon wrapped-up the panel discussion by commenting on how the public knows more than the journalists, such as the editors and writers at the New York Times.